Pretty much everybody who reported this last night is now saying that Molson's ad agency got a little overzealous.
Apparently they called Rogers about the promotion, somebody at Rogers said "Won't happen before the new year", which the ad agency took to mean "OK, January it is then."
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Pretty much everybody who reported this last night is now saying that Molson's ad agency got a little overzealous.
Apparently they called Rogers about the promotion, somebody at Rogers said "Won't happen before the new year", which the ad agency took to mean "OK, January it is then."
http://www.canada.com/topics/technology/story.html?id=1d77ed41-6982-413f-b8c7-3d802a216d8d&k=15535