What if they mention Alienware strictly because they want to license their ideas to them and maybe Alienware can reach into Dell's deep pockets to do something about it. Alienware does have their gamer network that they've built quietly. It might be a way for Alienware to jump more mainstream.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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What if they mention Alienware strictly because they want to license their ideas to them and maybe Alienware can reach into Dell's deep pockets to do something about it. Alienware does have their gamer network that they've built quietly. It might be a way for Alienware to jump more mainstream.