"...what is going to stop them from rising the price of the chips..."
A contract would probably work. And if toshiba were to breach, Sony could just sue for ungodly sums of money. I can't see Sony having a problem with either case...
Besides, Cell is at least partially Sony's IP. It's partlly Toshibas as well, but I don't think Tosh could gouge Sony too badly...
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"...what is going to stop them from rising the price of the chips..."
A contract would probably work. And if toshiba were to breach, Sony could just sue for ungodly sums of money. I can't see Sony having a problem with either case...
Besides, Cell is at least partially Sony's IP. It's partlly Toshibas as well, but I don't think Tosh could gouge Sony too badly...