In the Pocket PC/Smartphone world, you can see the cost differential quite directly. Bluetooth GPS units run around $50-$75, while mapping applications using Navteq or TeleAtlas maps run in the $150-$200 range.
Granted, those costs include things other than the GPS chipset & map licensing costs, but it's still indicative of the costs of map data.
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In the Pocket PC/Smartphone world, you can see the cost differential quite directly. Bluetooth GPS units run around $50-$75, while mapping applications using Navteq or TeleAtlas maps run in the $150-$200 range.
Granted, those costs include things other than the GPS chipset & map licensing costs, but it's still indicative of the costs of map data.