After several years on hiatus, an official announcement and the shockingly rapid decline of the music game market, Rock Band suddenly leapt back to life this month. Harmonix Music Systems -- the studio responsible for the music game craze, and the studio that created Guitar Hero, Rock Band and Dance Central -- announced new tracks heading to the Rock Band online store, which works with both Rock Band 3 and Rock Band Blitz. Why in the world is Harmonix releasing new tracks as paid, downloadable content for games that only exist on previous generation consoles? The official word is full of public relations obfuscation:
"We had an exciting opportunity to add new content to the already-massive Rock Band library with a song from Arctic Monkeys – a band that's never been in a Rock Band title before! – as well as new music from fan favorites Avenged Sevenfold and Foo Fighters. We couldn't pass it up. Also, we wanted to see if we could still do it. Turns out we can. It's sort of like riding a bike."
Great. That out of the way, what's really happening? Companies don't just casually release new content for years old games. That's not a thing that happens. I'd call it "testing the waters."