Samsung struck a deal yesterday to be the official HDTV of everyone's favorite sport to watch in high definition, (American) football. As a part of the advertising campaign to go along with this (but will the ads be in high def?) Hall of Fame QB's Dan Marino, Troy Aikman, Steve Young, and Boomer Esiason will each do ads for a different Samsung technology, LCD, Plasma, DLP and SlimFit.
Also you can look forward to opportunities to win HDTV's, currently Samsung has an Esiason themed contest going on, but only the runner up prize includes an HDTV so we'll know an HD Beat reader won if they decline the grand prize backyard party with Boomer. You can also look forward to the Samsung NFL HDTV Challenge with a chance to go to Super Bowl XL in Detroit. Matt and I will be sure to stop by and