What can smaller manufacturers do? A few things, like partner up. For a company like Pioneer, maybe it's time to start focusing on features, not price and volume. They could start by offering 1080p TVs that accept 1080p inputs (oh wait, they already do that), provide in-home calibration, longer warranties, Ethernet ports for streaming, something. Maybe by the end of this year they'll be willing to throw in an HD-DVD or Blu-ray player just to differentiate themselves.