NBC will have it's first NFL games in quite a few years this fall and of course they will be delivered
in HD. They also have plans this Fall to go HD with their morning news show "Today". Today will be the second
network news show to go HD following Good Morning America
NBC is preparing for all this additional HD coverage at this year's NAB
. Among other things they are looking at HD clip servers for highlights, HD graphics systems and HD
news-gathering technology. As well as looking for ways to utilize MPEG4 to make the most of their limited bandwidth.
John Wallace, NBC Universal executive VP of television operations and production services says they are even looking
for ways to use MPEG4 with the NBC television network. I am not sure they can do much considering MPEG4 isn't part of
the ATSC spec, I supposed delivery to the affiliates is one option.