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CoolnessWe've frequently fawned over DVB and Japan-only devices, now some of Brazil's top officials are doing the same thing. While Europe, Japan and the U.S. all use different standards for broadcasting high definition television, Brazil has not chosen yet. They will be visiting Korean companies like LG who are pushing the US standard, while Toshiba and Sony work together to promote the Japanese standard, and European companies pushing DVB before they make a decision.

According to the article, they are likely to choose the Japanese standard in return for significant investments to build manufacturing plants in Brazil.

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Brazil ponders HDTV standards