Sony has used Digital Reality Creation since '97 in many of their higher-end HDTVs. This proprietary system allows their HDTVs to look good from any source by scaling resolutions up to the sets native resolution. DRC-MFv2.5 has 1080p in mind and has been worked to guarantee that those new Sony HDTVs that were announced have a great picture. Yeah, those new Bravias and XBRs are equipped with this newer system that is designed to reduce digital noise and create an even more realistic looking picture.

Sidekick III launches July 10th