What do you know? Guess who is smack dab at the front entrance? Sony and boy what a nice setup they have. 4-5 viewing rooms with different product lines in each, gobs of Sony 'helpers," Blu-ray everywhere and the Sony Pearl.

Click on for a photo tour of Sony's CEDIA EXPO 2006 booth.


Sony 1080p SXRD-based Pearl

70-inch 1080p SXRD


Blu-ray room -- 70-inch SXRD (side speakers removed) B&W speakers with tons of Blu-ray marketing


Color bezels for the XBR2 LCD lineup


Sony 32-inch LCD with hid-away screen


52-inch 1080p LCD


Sony 3LCD-based RP-HDTVs


Custom install market

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