Sony is confident about their SXRD technology. So confident that they want CEDIA attendants to take close look at it - very close via the provided magnifying glass. SXRD is an LCoS variant and therefore is a very good picture even at that close of a range. Sure, there was some lines and grains when scrutinized but there wasn't another manufacturer at the show with enough, er, backbone to provide a similar demo.

SunBrightTV @ CEDIA - live and in person