We guess they don't call it "Elite" for nuthin', as Pioneer's Elite Pro-FHD1 has been crowned the "Product of the Year" according to Sound and Vision Magazine and Ultimate AV. The firm's 50-inch, 1080p plasma was deemed a "technological milestone, complete with images that burst off the display for a near 3D effect," which are pretty strong words considering the smorgasbord of fantastic PDPs alone that came out last year. Of course, Mr. Mossberg would probably still argue that his Pioneer Elite PRO-1140HD was the better choice, but hey, he also tried to convince us that 1080p wasn't an important factor when scouting our your next set. Nevertheless, our hats are off to the folks at Pioneer, and while we're sure this beauty deserved its tiara, the $7,999 pricetag will still keep it out of all but the most affluent homes -- and Pioneer, don't count on next year's award coming easy, as you've already got some seriously stiff competition just a fortnight into the new year.

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Pioneer Elite Pro-FHD1 1080p plasma wins Product of the Year