We glimpsed the future of the Bravia XBR LCD line back in March when Sony showed off the Japanese-only X2550s, and now it looks like that premonition was dead-on, as the nine new Bravias introduced today feature Sony's x.v.Color wide color gamut system, 10-bit 1080p panels, Bravia Engine upscaler, the oh-so-popular XMB crossbar interface, and compatibility with Sony's Bravia Internet Video Link to stream HD video directly to your set over the 'net.

The $4,300 52-inch KDL-52W3000, $3,500 46-inch KDL-46W3000, and $2,700 40-inch KDL-40W3000 all come flossing a standard brushed-metal case, while the XBRs feature Sony's "floating glass" look, Motionflow 120Hz high-framerate technology, and Bravia Engine Pro.

The KDL-46XBR5 and KDL-40XBR5 will drop in August for $4,100 and $3,300, while the KDL-52XBR5 model (pictured) will come out in September for about $5,100. Those looking to burn a little less cash can pick up the XBR4 series with interchangeable bezels -- the 52-inch KDL-52XBR4 will set you back $4,800, while 46-inch KDL-46XBR4 and 40-inch KDL-40XBR4 are $3,800 and $3,000, respectively.

Public Access