Never before have we had so many options for getting HD content, but these marketing claims are getting out of control. DirecTV kicked it off at CES this year, claiming 100 national HD channels, then followed up with commercials just to make sure everyone got the word. The cable companies responded by suing, and now in what we can only call, if you can't beat 'em join 'em, a Comcast exec announced that they will have 400 HD channels this year, and 800 in 2008. Never-mind the fact that there are nowhere near that many HD channels of available content, but 800 quality HD channels would take up almost 11 Gbps of throughput (using today's technology). So in order to make this work, we presume they will need to deploy Switched Digital Video, which is great and all, but renders every CableCARD device made today obsolete.