Satellite heavyweight Intelsat is shaking up the summer programming schedule from its usual list of reruns and walking dead cancelled TV shows by sponsoring Live Earth: The Concerts for a Climate in Crisis. The 24 hour concert scheduled for July 7th, will be its largest HDTV undertaking ever, eclipsing even the World Cup, with uplinks from 8 stages around the world sending high definition feeds of artists including Snoop Dogg, Madonna, The Police and others to an estimated 2 billion viewers. The only channel with the full event in high def will be Universal HD starting at 4 a.m. on the 7th. We can't decide which is the better cause, environmental awareness, or something in HD to watch this summer, but with this we don't have to choose.

[Via Multichannel News]

HDTV Listings for July 1, 2007