In case you hadn't heard, CRT sets are on their way out, and LCD is the display technology that will replace them in popularity. According to to market research firm Displaybank, the LCD portion of TV shipments will grow from 38% this year to 66% by 2015. By our math, that's close to 2-out-of-3. Chalk that growth up to a blanketing of the market -- LCD already has the less than 50-inch market pretty well sewn up, and is already making inroads to larger sizes. We love us our plasma (even at less than 50-inch sizes), but on the showroom floor LCD's are compelling for many consumers. No matter how you slice it, consumers are going to benefit -- put the Displaybank numbers against DisplaySearch numbers on market value for LCD's, and you can see that LCD prices are going to come down even further.