If there's one thing you can count on in the format war, it's conflicting evidence -- oh, and the occasional knife fight, too. Among all the reports of Blu-ray / HD DVD claiming victory, there's also a decent amount of folks who believe this whole mess is still deadlocked, and the latest musings from sister companies Screen Media Digest and Adams Media Research certainly support the latter. Put simply, the two firms feel that the "main factor eating into high-definition adoption is standard-definition DVD," and while we've already heard that DVD player sales were slipping, we've no doubt owners will continue to snap up DVDs for quite some time. According to Helen Davis Jayalath, senior analyst at Screen Digest, "both formats will be established and coexist for the foreseeable future," and she even suggested that HD software would be split 60% / 40% globally, with BD taking the edge. Feel free to hit the read link if you're intrigued, but don't be shocked if you see something completely contradictory hit the presses just hours from now.