Warner balancing on rocks - Photo by red5standingby at http://www.flickr.com/photos/red5standingby/874890571/Another day, another format war rumor. Business Week has a lengthy writeup on the possibility of lone dual-format holdout Warner Brothers switching to Blu-ray exclusively, and how it could affect the outcome of the long-running feud between high-definition disc formats HD DVD and Blu-ray. The rumor gets its seed from vice-chairman of Lionsgate Michael Burns, who claims that Warner will be turning blue soon. With Warner on their side, the Blu-ray studios would hold a 70% market share for the DVD market. Of course, if Warner shifts red, then the studio market will again be split into two equal halves, and consumers are left to wait and see if one format can outsell, outspend, or outlast the other until only one format remains. The stakes are so high that top execs from both camps are banging down Warner's door with personal meetings -- and possibly even truckloads of cash -- to get Warner to turn to their side. One thing you can be sure of is that Warner is going to be keeping an extra close eye on the dual-format release of Harry Potter next week for guidance.

[Thanks, Michael P.]

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Warner to finally go Blu-ray-only at CES?