Just over a month after we saw Verizon ink an exclusive deal
to offer VOD viewing of a certain program, along comes its arch rival (one of the many, actually) pulling a similar stunt. Announced this week, AT&T will be the lone home for catching "exclusive episodes and behind-the-scenes footage of US Olympic Team hopefuls as they train for and compete in various sports." Rightfully dubbed AT&T Team USA On Demand, the new category of VOD content will "showcase episodes of USA Gymnastics Behind the Team
," which will reportedly cover American athletes as they gear up for the summer games in Beijing. Unfortunately, we don't see this being available in high-definition, but it's surely a perk for U-verse subscribers who happen to be Olympic junkies
on the side.