Samsung's harder better faster "blue phase" (not to copy Blu-ray, just named for the color observed during its development) LCD panel is the first to demonstrate image-driving speed of 240Hz, surpassing current twisted nematic, in-plane switching or vertical alignment technology. In the quest for smooth CRT-style motion Samsung follows DLP manufacturers that announced plans to cross the 240Hz barrier at CES by manufacturing a display that aligns its own layers, simplifying manufacturing and ensuring uniform brightness without the need for an overdrive circuit found in today's merely expletive-inducing 120Hz LCDs. Don't expect these to hit shelves before 2011, coming first in TVs "that require high-speed video reproduction" -- like the one you'll buy that has a much bigger number than your next door neighbor's latest HDTV. For now, the only place to see the future is this 15-inch model at the Society for Information Display 2008 show in LA May 18.

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Samsung first on the block with 240Hz LCD prototype, 100% better motion, wavier hair