The energy-saving nature of OLEDs has certainly been debated, but a passel of big name firms and the New Energy and Industrial Technology Development Organization (NEDO) are pushing forward with an initiative to promote the technology. Aside from the aforementioned entity, ten companies including Sony, Sharp, Toshiba and Matsushita (Panasonic) are collaborating on the five-year effort, which will likely cost ¥3.5 billion ($32.8 million). In sum, the project is aimed at "developing a core technology to mass-produce 40-inch or larger OLED displays in the late 2010s," and there's even a mention that said companies are racing South Korean firms to get a jump on OLED deployment. Race on, we say.

[Via Widescreen Review]

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