Now that Sony's BDP-S350 is all taken care of with that BD-Live-enabling update, the focus shifts to its mightier sibling. The BDP-S550, which was announced way back at a Sony event in late February, is finally shipping. Granted, it's still hard to find in some places, but Sony's own website has 'em in stock and ready to ship within a few business days. $399.99 will get you full 1080p BD output, DVD upscaling via HDMI, 7.1-channel analog audio outputs, Dolby TrueHD internal decoding, BD-Live / BonusView support, BRAVIA Sync and a swank Discovery Channel Blu-ray Disc. Can't beat that with a stick, huh?

[Thanks, Ron]

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Sony's $400 Profile 2.0 BDP-S550 Blu-ray player now shipping