Apparently following Comcast's lead, Apple couldn't wait to get started with the celebrating this morning, eagerly pointing out that it's online store features primetime TV content from all four major networks (yep, NBC is back, in case you missed the news) and can call itself the "most popular online TV store". At 200 million episodes sold, with 1 million of those in high definition -- no word on how many couch purchases that includes -- we wouldn't say McDonald's billion's served score is in trouble yet, but we can see why someone wouldn't be all that enthused by Blu-ray.