Go on, confess. If you're reading this now, chances are you have at least a passing interest in learning how all of this glorious streaming content actually gets to your TV set / computer while still managing to look at least halfway decent. If you're willing to be honest with yourself, there's a lot in the read link that you'll love. Without going too in-depth here (wouldn't want to scare anyone off, you know?), Netflix's Chief Product Officer covers the basics of first- and second-generation encoding as well as how it handles the wonderful high-def encodes that are used to deliver Watch Instantly content to the Xbox 360. Oh, and now that the New Xbox Experience is live, you can chime in below and let us know if all that hard work that's being done behind the scenes is paying dividends on your HDTV.

[Via CNET]

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Netflix CPO gets technical about encoding for streaming