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Never mind that VIZIO is breaking from its discount-market image, the combination of a known brand name and $199 pricetag for its VBR100 Blu-ray player is the one-two punch here. The company is showing off this new 2-inch thick (not the slimmest, but not exactly portly, either) Blu-ray deck at CES this week, and the feature set is pretty encouraging. The upconverted DVD feed coming out of the HDMI jack can be switched between 720p, 1080i and 1080p, but even more importantly, the unit's 7.1-analog jacks around back can output decoded Dolby TrueHD and DTS-HD MA. Set for release in April for a penny under $200.

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VIZIO jumps into the sub-$200 Blu-ray player ring with its VBR100