Cinedigm is the company with the technology behind this and is leveraging its existing digital cinema network to distribute digital movies, to broadcast games in HD. The games are produced just for the theater experience without commercial interruption -- which we really like -- all the way down to the announcers. Unlike some 3D demos we've seen, the glasses weren't annoying to wear and we didn't feel sick after a few minutes, but it did take our eyes a few minutes to readjust afterwards
Unfortunately the experience wasn't all good, in fact when there was lots of motion, things got fuzzy. Interestingly when you close one eye with the glasses on, not only does the motion blur go away, but in some cases the football would actually disappear all together. There were also some audio issues which we're told were specific to our venue and not the norm. But worst of all, occasionaly the picture would just go crazy and made our eyes feel like they went crossed. But this is new technology and although these issues were super annoying, they didn't make us want to walk out. Now if we'd have paid to see this, we might be asking for our money back.
So overall we found the experience enjoyable but the technology still has a little way to go until it's perfect. Either way, we can see a future for this technology.