If digital distribution is going to be held off
for another year, Blu-ray players are going to need to achieve some serious market penetration at a rather
difficult time. VIZIO's $200 VBR100
should help when it releases in a few months, but could be quickly undercut by a predicted flood of $150 drives said to be inbound from a number of other industry players, including Lite-On
. These "white-box" drives will probably be short on features, but so too were the cheap DVD players that killed off the VCR, and nobody thought twice about that. If all goes according to plan look for stacks of inexpensive drives to start appearing at whatever retailers are still in business later this year.