Probably more than any other facet of Apple, we've seen rumor after rumor regarding iTunes fade away in the sunset. Of course, many of those delightful plans were likely shot down by the likes of the MPAA, RIAA and other so-called content guardians, but we say all that in order to depress your hopes on this one. For whatever it's worth, an undisclosed source at CNET has confirmed an AppleInsider report that Cupertino is prepping an on-demand video streaming service for the next iteration of iTunes. Slated to be dubbed iTunes Replay, the service would purportedly "allow users to stream their iTunes video purchases directly from the company's servers for playback anywhere, anytime without eating up local storage." There's no denying that Netflix's Watch Instantly has been a universal hit, but that's in large part due to the firm's willingness to embed that functionality onto all sorts of devices. Is Apple planning on going toe-to-toe with the market leader via your computer and a box it still regards as a hobby? We've got our doubts, obviously.

[Via CNET]

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