The good news for Blu is that for the fourth week in a row it has seen an increase in revenue, the bad news is that after three weeks of single digit market share, it still isn't anywhere near as good as it was at the end of last year. The reason of course is the slate of releases -- isn't it always -- which have been anything but focused on the Blu-ray demographic. Now there has been some debate about what exactly the Blu-ray demographic is, but one thing is for sure, it isn't kid movies. We witnessed this last week with Madagascar and now this week with the latest High School Musical. Just to put things into perspective, the Blu-ray version of High School Musical 3: Senior Year only managed 6 percent away from DVD, while Body of Lies managed 21 percent. Next week should be even better for Blu-ray though because there aren't anymore kid movies on the schedule, so we're going to be so bold to predict about a 15 percent overall share.

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Nielsen VideoScan High-Def market share for week ending February 22th, 2009