Apparently Blu-ray sales aren't increasing fast enough for everyone, in its ongoing plan to not pull a Circuit City, Best Buy is reportedly in talks with CinemaNow and other, unnamed, movie services about launching a digital delivery arm as early as this summer. CinemaNow is well prepared to set up online video stores for others, with Blockbuster (bad example) and Dell already on board. Variety suggests Best Buy could market and sell Internet-connected TVs and set-top boxes that include CinemaNow access, with a shared revenue stream between the two, but nothing is final. Netflix has a hit on its hands with Watch Instantly so think it over, would you give an Insignia Blu-ray player or HDTV a second look if it could download movies?