Still believe in the potential of BD-Live? Sony does, exec David Bishop called this the "Pong" stage of development in the technology during an industry demo yesterday on its lot. Apparently wanting to get some fresh eyes on BD-Live after some glitchy releases and underwhelming features, Sony, Disney and others are still trying to find different ways to work BD-Live into their discs, and new wireless capable players like Samsung's 2009 models mighty see more people going online. We've seen live directors chats, games, story databases and other twists, but at the moment we're not as optimistic about where BD-Live is headed in 2009 and beyond.

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Sony still pushing the potential of BD-Live, but is anyone listening?