As a brand that pairs high fashion with prices to match, the addition of Blu-ray to Bang & Olufsen's
lineup seems like it should have happened a long time ago, but only now is B&O making play dates between its BeoVision 7
LCD and the format. Getting the B&O marketing fluff and buff on the latest iteration of the BeoVision 7-40 are the built-in Profile 2.0 Blu-ray deck, DVB-HD tuner, 40-inch LCD with 120Hz refresh rate, and your choice either the BeoLab 7-2 stereo soundbar (for those who haven't heard good surround sound) or the minimalistic BeoLab 7-4 soundbar with the Acoustic Lens (for those who don't care). If you're flat broke after laying out the $13,500 for this HTIB, no problem -- with its motorized stand, the BeoVision 7-40 is all set for placement right on your floor, so be sure to factor that savings in.