Like Blu-ray but hate spending lots of money? The guys at FormatWarCentral spotted the Magnavox NB530MGX Blu-ray player cold lampin' on the shelf of a local Wal-mart now permanently rolled back from $168 to a mere $98. as usual, you'll pass up the newest, fastest, internet-connected-est features of high end Blu-ray players, but for less than a hundred it's hard to complain. We know many probably missed out on the Meijer deal last month, anyone planning on picking this one up for a second -- or first -- Blu-ray player? We'll see how long Sony avoids the "battle to the bottom" now.