Just because it's prepared to source millions of flat panels from a joint venture with Sharp
, don't think Sony is even close to satisfying its hunger for LCDs. Word from the Seoul Economic Daily is that it may also deal with Samsung on LED backlit televisions (beyond the existing S-LCD
partnership,) a decision probably somewhat related to its move towards cheaper white LEDs
(already used by Samsung) in upcoming BRAVIA
sets as opposed to its more expensive Triluminos backlighting scheme
. This shouldn't affect the marketplace immediately, but tuck that knowledge away for TV shopping 2010, the price difference between one brand and another probably doesn't buy as much difference as you think.