Ashley HighfieldWe don't even know where to start with this one, but apparent Microsoft UK's Ashley Highfield, managing director of consumer and online, seems to think that the TV industry has about "two to three years to adapt or face its iTunes moment." There is no doubt that the content industry is changing faster than ever, but this type of monumental shift in advertising revenue from traditional broadcast TV to digital distribution in only two years just seems crazy to us -- this is especially true when you think about how complex the video industry is with all its windows and regions. Sure the DVR and network streaming services like Netflix Watch Now and Hulu are making waves, but we figure we have at least another five years of crapy reality TV before Hollywood gives up its grip on the tried and true model. Who knows, maybe his comments only apply to the UK, we suppose anything could happen in a country that taxes TVs.


[Via Electronista]

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Microsoft's Ashley Highfield sees the end of TV as we know it