The solution to consumers gripes over ill fitting and odd looking 3D
eyewear? Offer up polarized lenses in designer frames, or even prescription strength for glasses-wearers. That's what some execs have suggested at the 3D Entertainment Summit, revealing plans for Gucci and other frames to hit stores ahead of the launch of Avatar in December. We're still anticipating serious sticker shock when 3D comes home next year, tacking on ultraexpensive options above the already hiked theater price seems like the perfect way to stop any momentum this trend has gained.