Even dedicated theaters like those IMAX uses (well, at least some
of them are dedicated) need a little help when it comes to achieving the best sound. Take a look across the consumer AV receiver landscape
and you'll see that various flavors of Audyssey's MultEQ technology is pretty popular for measuring and correcting the artifacts that arise in real-world rooms. Small wonder then, that MultEQ (no doubt a pro variant) has been selected by IMAX
to help iron out problems with in-theater sound. Who knows, maybe we were distracted by the armrest-gripping visuals, but we've never had a complaint about IMAX sound. Still, we'll take any improvements we can get once the technicians start running through IMAX theaters with mics and test tones in 2010.