Time Warner didn't say who it was targeting with the heavily-slanted RollOverorGetTough (Spanish language version available at www.cederoponersefirme.com) website recently, but now that Fox has yelped like a hit dog and launched its own campaign at KeepFoxOn.com we can see where this is going. While Time Warner's latest press release claims victory from over 400,000 visitors overwhelmingly voting in favor of Getting Tough on price gouging programmers, Fox is claiming it seeks only "fair compensation" and is fulfilling its "responsibility" to prepare viewers for losing their channels. The Fox website hypes up switching to satellite and all the programming that could be lost if Time Warner does not opt to continue its agreement to carry Fox networks, and pointing out everything that's at stake: House, 24, several BCS games and more. The only ones we truly have sympathy for are the customers in the middle, hopefully this slapfight ends in time for them to avoid missing even a second of precious TV, just like the great Viacom near-miss of '08 - '09.

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Time Warner, Fox trade shots on who to blame when you can't see the bowl games