CinemaNow has been quietly serving up movies over the internet for under other brands like Blockbuster's video on-demand store, but now it's looking to grab a piece of the limelight by changing to RoxioNow. That means PCs, Blu-ray players, set-top boxes, phones and any other compatible devices will arrive stamped with the new logo (probably not our shoddy copy and paste job above) to "enable consumers to quickly identify products offering a more flexible entertainment experience." It does follow, that as online video hubs cross platforms customers would want to know what will play what and when, but you'd figure the blinking Best Buy / Blockbuster / Zip.ca logo on their screen would be a decent indicator.

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CinemaNow switches to RoxioNow, we just want to watch our movies -- now