CABLEVISION'S OPTIMUM APP FOR iPAD SURPASSES 50,000 CONSUMER DOWNLOADS
App That Delivers Cable TV To The iPad In The Home Has Been #1 In The Entertainment Category In Apple's App Store Since Sunday And Is Currently The 10th Most Popular Free App For iPad Overall
BETHPAGE, NY, April 6, 2011 – Cablevision Systems Corp. (NYSE: CVC) today announced that its Optimum App for iPad has surpassed 50,000 consumer downloads since being added to the Apple App Store on Saturday. The app turns the iPad into another television in the home, delivering approximately 300 live channels, thousands of titles of video on demand (VOD), advanced searchable guide information and DVR management. Available at no additional cost to Cablevision customers, the Optimum App for iPad has been the most popular app in the Apple App Store's Entertainment category since Sunday, and is currently the 10th most popular free iPad app overall.
"We are very pleased by the strong and positive consumer reaction to the Optimum App for iPad, reflected by download activity, ratings and reviews," said Gary Schanman, Cablevision's senior vice president of video product management. "Our objective was nothing short of delivering the full cable television experience to our customers on an iPad in the home, and we are looking forward to continuing to enhance and refine the app, which has already become very popular with our cable television customers."
The Optimum App for iPad gives Cablevision customers the additional flexibility and convenience of watching television throughout the home, in places where set-top boxes might not be ideal or even practical, like the kitchen, bathroom or work room. Simply put, it is cable television, securely delivered to a tablet device operating as a television in the home, and consistent with all of Cablevision's existing agreements with programmers. Customers do not need to have Internet access to use the Optimum App for iPad.