We're still waiting for the Sony / Discovery / IMAX backed 3net to pop up on more providers than just DirecTV, but for now it's concentrating on building up a library of 3D content and it's had several notable announcements recently. The freshest one is a new four episode "sportsumentary" called Bullproof that will start airing tomorrow and focus on highlighting the dangers faced by bullfighters who protect the cowboys competing in the Professional Bullriding Circuit. Also new is a weekly entertainment news show called In The Qube that launched April 24th and features Nicole Dabeau from E! News. The premiere episode reportedly features looks at 3D content and hardware, no word on what it's focused on since. A little further off in the future is The Civil War 3D, a four hour minseries that claims to be the first native 3D war documentary. There's more details in the press releases after the break but so far we're not quite moved to pick up the phone and ask our TV provider "where's my 3net?".


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3NET - THE 24/7 3D NETWORK FROM SONY, DISCOVERY AND IMAX – TO PREMIERE "BULLPROOF," THE WORLD'S FIRST 3D SPORTUMENTARY SERIES THURSDAY, MAY 5


-- May Miniseries Highlights the Danger and Drama of Professional Bullfighting --


(Culver City, Calif.) – 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX will debut BULLPROOF, the first-of-it's-kind native 3D "sportumentary" program Thursday, May 5 (9PM ET/PT). Featuring some of the world's most extreme man-versus-beast encounters, this one-hour weekly series documents the danger and drama of a group of professional bullfighters as they risk their lives to save the cowboys of the Championship Bull Riding (CBR) circuit. BULLPROOF is produced by Wild Eyes Productions and Digital Revolution Studios. Tim Pastore will serve as Executive Producer on behalf of 3net.

"We are excited to bring this groundbreaking sports documentary miniseries to our audience," said Tom Cosgrove, President and CEO of 3net. "BULLPROOF further demonstrates our commitment to bring viewers the most distinctive and compelling, native 3D original content possible."

The series features professional bullfighters Matt Baldwin, Cody Sosebee, Brandon Loden and Ray Clary as they embark on a new season of the CBR circuit. Each episode highlights the daily risk the riders face and the unimaginable toll their bodies take during the season. The series culminates with the tour finale, as severely injured riders attempt comebacks and the cast battles it out for the ultimate glory that comes with the title "Bullfighter of the Year."

BULLPROOF Premiere Schedule (9PM ET/6PM PT):

May 5 – "American Bullfighters"
May 12 – "Dances With Bulls"
May 19 – "Runaway Bull"
May 26 – "Bullfighter of the Year"


About 3net:
3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world's leading media, technology and entertainment companies to provide the nation's first and only fully programmed, 24/7 3D network. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature the most extensive library of 3D content in the world by the end of 2011, featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, travel, history, hyper-reality, lifestyle and cuisine, concerts, movies, scripted series and more. 3net is currently available on DIRECTV channel 107. For more information, please visit www.3net.com.


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3net - the 24/7 3D Network From Sony, Discovery and IMAX - to Premiere IN THE QUBE, the World's First 3D Entertainment News Program, Sunday, April 24

-- Monthly Hour-Long Series To Feature Latest In 3D Movies, Music, Gadgets and Games --

CULVER CITY, Calif., April 21, 2011 -- 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX, will debut IN THE QUBE, the first-of-its-kind entertainment news program dedicated entirely to the emerging world of 3D. Premiering Sunday, April 24 (9PM ET/PT), the one-hour monthly series is hosted by television personality Nicole Dabeau, whose credits include host and Senior Editor of Entertainment Tonight online and correspondent for E! News. IN THE QUBE is produced by the networks division of Sony Pictures Television in association with Chomp Productions and Jump! Creative.

"We are excited to partner with Sony on this groundbreaking first for 3D television," said Tom Cosgrove, President and CEO of 3net. "IN THE QUBE demonstrates our continuing commitment to bring viewers the most immersive and engaging content possible."

"The IN THE QUBE franchise has proved extremely successful across our networks around the world," said Marie Jacobson, Executive Vice President, Programming and Production Networks for Sony Pictures Television. "We are thrilled to deliver the next iteration of IN THE QUBE - a fresh, topical, industry-first in 3D - to 3net!"

The first episode of IN THE QUBE on 3net will go behind-the-scenes of this summer's hottest 3D blockbusters, with celebrity interviews and exclusive 3D feature trailers; talk to music sensation Avril Lavigne about her latest hit album; explore the latest in 3D Blu-ray players, still cameras and televisions; test out the latest in 3D game titles; feature Red Bull extreme skiing; and take an exclusive look at the making of the 2011 Sports Illustrated Swimsuit Calendar.

Future episodes will feature a topical look at the very latest on what's new and newsworthy in 3D - from movie and television entertainment to gaming, the newest in technological innovations and more. If it's happening in 3D, it's IN THE QUBE.


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3NET - THE 24/7 3D NETWORK FROM SONY, DISCOVERY AND IMAX – ANNOUNCES THE START OF PRINCIPAL PHOTOGRAPHY ON THE WORLD's FIRST NATIVE 3D WAR DOCUMENTARY SERIES


-- Groundbreaking Four-Part Civil War Series To Utilize Scripted Reenactments And Digitized Stereoscopic Stills To Bring Historic Conflict To Life --


(Culver City, Calif.) – 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX have begun principal photography on the world's first native 3D War Documentary, it was announced today by Tom Cosgrove, President & CEO of 3net. THE CIVIL WAR 3D*, the most ambitious 3D series ever produced for television, will transport viewers back in time, retelling the war's most pivotal moments both on and off the battlefields from the unique perspective of both sides in the historic conflict. The four-hour miniseries is scheduled to debut on the network in Fall 2011.

"Shooting in native 3D gives us the unique ability to bring an entirely new level of depth and emotion to this epic time in history with groundbreaking storytelling that simply hasn't been possible until now," said Cosgrove. "As well, THE CIVIL WAR 3D series further reflects our ongoing mission to provide the kind of immersive in-home 3D experience available nowhere else on television."


David W. Padrusch, Director of THE CIVIL WAR 3D for Towers Productions, LLC, who is also serving as Executive Producer along with the company's founder and chief creative officer, Jonathan Towers, added, "Our editorial and technical approach to telling the story of the Civil War is unlike anything previously undertaken. Jonathan and I will bring the prism of 3D technology to first-person accounts of battlefield experiences as a way of exploring the humanity and the complexity of motivations of soldiers on both sides of the war."

"The lifeblood of any historical recreation is the research," said Patrick Brennan, who serves as historical consultant and co-writer of THE CIVIL WAR 3D and is also the author of Secessionville: Assault on Charleston. "The 1st Virginia and 20th Massachusetts regiments participated in nearly every major battle in the Easter Theater, and the men in these units gave us authentic and haunting first-hand insights into America's darkest days."


THE CIVIL WAR 3D will magnify the epic fight for liberty, patriotism and democracy by resurrecting the intimate accounts of the brave men on the front lines. This landmark native 3D series will give viewers unique insight into both the Northern and Southern experience. By paralleling personal stories from soldiers in counter regiments, the Union's Massachusetts 20th and the Confederate's Virginia 1st, THE CIVIL WAR 3D will show the agony and determination endured through camp life, training, and all-out war.

Detailed letters from Union soldier Henry Livermore Abbott, who would die in the Battle of the Wilderness in 1864, will be juxtaposed with Confederate cadet Charles Loehr, whose eloquent memoirs reveal similar sentiments from the South. Viewers will witness how their differences in beliefs, strategy, artillery and support influenced the conflict's final outcome.

Utilizing specially digitized stereoscopic archival imagery from the period, scripted reenactments and character narrative, THE CIVIL WAR 3D promises to bring audiences a "closest to real" experience that only native 3D can deliver. Towers Productions, LLC will produce the series with Executive Producers Jonathan Towers and David W. Padrusch. Padrusch will also direct the series. Tim Pastore will serve as Executive Producer on behalf of 3net.


* Denotes working title

About 3net
3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world's leading media, technology and entertainment companies to provide the nation's first and only fully programmed, 24/7 3D network. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature the most extensive library of 3D content in the world by the end of 2011, featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, travel, history, hyper-reality, lifestyle and cuisine, concerts, movies, scripted series and more. 3net is currently available on DIRECTV channel 107. For more information, please visit www.3net.com.

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3net launches 3D 'sportumentary', monthly news show and Civil War series