The three weeks out of every month that Shuhei Yoshida's in Japan, he has the same routine every day. He wakes up, opens a tablet, and gets back to work on PlayStation consumer feedback via his favorite interaction tool: Twitter. The man who heads Sony's PlayStation group is incredibly, perhaps detrimentally, accessible on social media. It's not his job, but a role he's taken on. "It's my personal time, but since lots of people tweet to me, I'm doing this almost official customer service," he says.
After 20-plus years working on PlayStation, Yoshida's beyond overqualified for customer service. He's been with Sony's PlayStation arm from its creation, and helped shepherd franchises from idea to mainstream norms: Gran Turismo, Crash Bandicoot, Uncharted. The list goes on.
Yoshida spoke with PlayStation 4 lead architect (and other game industry legend) Mark Cerny last evening in California, where he detailed his storied history in the game industry.
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