If Amazon's video store is going to compete with the other online sources like Hulu and Netflix, getting on as many platforms as possible is key and it made a major expansion today by launching on the Xbox 360. The app launched on the PS3 back in April, and just like that version, this one includes access to Amazon's video on-demand and Prime all-you-can-eat subscription based streaming. Unique to the Xbox 360 app is support for the console's Kinect peripheral and its ability to recognize control by gesture or voice, plus a brand new feature for Amazon -- a queue. The Watchlist (for now only available on the Xbox 360, Kindle Fire and via the web) lets customers preselect programming they're interested in for easy access on the devices later, just like Netflix's implementation, however Amazon's VOD store means access to newer and higher profile content is just a click away. There's more details in the press release and video after the break, or you can just check out the app on your console right now (if you're in the US and have Xbox Live Gold, of course -- even if you don't have Prime, there's a one month free trial offer).
Update: Major Nelson also posted availability of other apps and a free XBL Gold preview weekend, as Antena 3 launches in Spain, MLB.tv in Hong Kong, Japan, South Korea, Singapore, Taiwan and Muzu.tv in Australia and New Zealand. June 1st through June 3rd, XBL Gold access will be "unlocked", letting Silver gamers in U.S., Japan, Mexico, Brazil, Colombia and Chile play for free and access the Amazon, IGN, Manga Entertainment and Muzu.tv apps.