Well, they bypassed iTunes so they can have a larger slice of the pie (or all of it). I'd be fine with that if the movies were reasonably priced, but as it is, I think it will fail. iTunes succeeds because it is easy to use, and now there seems to be a critical mass of users, thanks to the ipod. People aren't going to go studio websites to download content, they just won't. I'd wager most don't even know who makes the movies they watch. This just strikes me as greedy bastards trying to increase their wealth and restrict user's rights at the same time.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Well, they bypassed iTunes so they can have a larger slice of the pie (or all of it). I'd be fine with that if the movies were reasonably priced, but as it is, I think it will fail. iTunes succeeds because it is easy to use, and now there seems to be a critical mass of users, thanks to the ipod. People aren't going to go studio websites to download content, they just won't. I'd wager most don't even know who makes the movies they watch. This just strikes me as greedy bastards trying to increase their wealth and restrict user's rights at the same time.