It was never actually 100 dollars to begin with. They set out to make a marketable $100 laptop, but came to the conclusion that they could not do anything with that price point, so they upped it to this. It's not a matter of it becoming more expensive, but being more realistic. With time, the price will come back down again, but that hasn't happened yet.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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It was never actually 100 dollars to begin with. They set out to make a marketable $100 laptop, but came to the conclusion that they could not do anything with that price point, so they upped it to this. It's not a matter of it becoming more expensive, but being more realistic. With time, the price will come back down again, but that hasn't happened yet.