One of the lovely perks of existing as a tiny entity within a global megacorporation is that you can be a little coy with your public disclosure and get away with it. That's exactly the game kid-friendly Disney Mobile
is playing as it gears up to celebrate its first anniversary, completely ignoring the burning question of subscriber count to concentrate on inane stats like how many people use its GPS tracking services (30 percent, by the way) and the balance of adult users to kids (56 to 44 percent). Sub count is particularly interesting here for a couple reasons: first, all eyes are on the still-maturing MVNO
market as players try to find their niches and stake their claims against the big guys, and second, stablemate ESPN Mobile bit the dust last year
for lack of interest. To be fair, Disney Mobile's target demographic is utterly different than ESPN's was -- and kiddie phones seem to be hot items these days -- so it's entirely possible all's well in the Magic Kingdom; until Disney decides to release more deets or the division closes up shop, though, it's all speculation.