*8GB iPhone 3G on £45 and £75 monthly tariffs. £99 on O2's £35 tariff and new £30 tariff. All tariffs include unlimited WiFi, Visual Voicemail, and reduced international roaming under an 18-month contract.
Heh, not exactly free but still not bad. Certainly better than the situation when the iPhone was originally launched in the UK. O2 is also offering the iPhone 3G under a Pay & Go deal without the 18 month contract. Details of that, however, must still be worked out before the July 11th launch date.