Over the years, Nokia handsets have fallen victim to the infamous KIRFing
, and time
, and time again
. Evidently the suits up in Espoo have had enough, as evidenced by a new marketing campaign urging bargain hunters in India to avoid unbranded / duplicate handsets. The ad, which was spotted in the Mumbai Mirror, is comical in a number of ways. For starters, the notion that "originals last forever" is obviously
untrue, and secondly, the whole "instilling fear" tactic is severely unnecessary. Nokia asserts that all KIRF handsets lack an IMEI number, and thus owning one "could be a threat to your safety and national security." Or is that longhand for "a threat to Nokia's bottom line?"