We all had that "whoa" moment the first time we browsed, streamed, or torrented off a 3G network -- well, okay, many of us didn't have a "whoa" moment, but stay with us here: China Unicom has officially branded its nascent 3G offering as "Wo," which we think is a pretty cool and appropriate name all things considered. For comparison's sake, this lines up with China Telecom's "e-surfing" brand and China Mobile's "G3" -- so yeah, you might be able to argue that Unicom didn't have any serious competition in the marketing department. Wo's trials kick off on May 17 in 55 markets while construction simultaneously begins on the second round of launches, so it looks like China's finally getting really real with this 3G jazz. Cheers to that, we say.